About Praja Poll Analytics

Leading the way in election research and democratic analysis

About Praja Poll Analytics LLP

Praja Poll Analytics LLP (PPA), incorporated in April 2025, is a specialized research and analytics agency dedicated to conducting surveys, opinion polls, and political consultancy. We assist political parties in developing effective strategies to build voter confidence and achieve success in elections — backed by a deep understanding of the ever-evolving behavior of Indian voters.

Our Expertise

At Praja Poll Analytics, we specialize in the study of political behavior and voter dynamics. Our team brings extensive experience in electoral research, survey design, and data-driven analysis — consistently delivering accurate and actionable insights.

Before establishing PPA, our survey work was conducted under the banner of the Society for Global Enlightenment and Development (S-GED), where we successfully executed several state-level election studies.

What We Do

  • Conduct comprehensive election surveys and opinion polls across constituencies and regions.
  • Help political parties understand voter sentiment, preferences, and priorities.
  • Provide strategic insights to design effective campaign plans and voter outreach programs.
  • Offer data-backed feedback mechanisms that enable candidates to refine campaign messages and connect better with the electorate.
  • Deliver research reports and analysis on public opinion trends and key political issues shaping governance.
Praja Poll Analytics Logo

Specialized Election Analytics

Capturing and analyzing public opinion on governance and socio-political issues

2025
Incorporated
Multi-State
Coverage

Our Objectives

Public Opinion Analysis

Serve as a specialized agency dedicated to capturing and analyzing public opinion on key aspects of governance, public policy, legal, constitutional, and socio-political issues.

Comprehensive Consultancy

Provide comprehensive consultancy services in political and public opinion research to political parties, government institutions, media organizations, academic institutions, and other relevant stakeholders.

Data-Driven Methodologies

Design and implement data-driven survey methodologies that deliver accurate insights into voter preferences, electoral trends, and citizens' perceptions of government performance.

Electoral Research & Analysis

Conduct surveys, research, data collection, and analysis pertaining to elections, political preferences, public opinion, voter behavior, and related socio-economic factors.

Robust Poll Methodologies

Develop and execute robust methodologies for conducting opinion polls and exit polls that ensure accuracy, reliability, and representativeness in all our research endeavors.

Knowledge Dissemination

Publish, disseminate, and present findings through digital, print, and other media platforms to promote informed decision-making and enhance public discourse.

Our Leadership

K. Rama Mohana Rao

Partner & Co-Founder

Leading expert in election surveys and political analysis with extensive experience in understanding voter behavior patterns. Has been instrumental in developing innovative constituency-wise prediction methodologies that have set new trends in Indian election forecasting.

Election Survey Specialist Political Strategy Advisor

Smt. K. Vijaya

Partner & Co-Founder

Experienced in data analysis and survey methodology with a focus on understanding demographic patterns and voter preferences. Plays a key role in designing comprehensive survey frameworks and ensuring accuracy in data collection processes.

Data Analysis Expert Survey Methodology Specialist

Think Tank Team

Advisory Board

Our advisory board consists of retired bureaucrats, political persons, and academicians who provide strategic guidance and expertise. This diverse team brings decades of experience in governance, policy-making, and academic research to our analytical processes.

Retired Bureaucrats Political Experts Academic Researchers

Our Journey & Achievements

2017

Pioneering Breakthrough in Election Forecasting

Uttar Pradesh Assembly Elections: At a time when most survey agencies focused only on state-level seat projections, we introduced a breakthrough methodology with in-depth constituency-wise analysis covering 153 assembly seats.

First in India: Accurately predicted which party and candidate would win in each constituency
100% Accuracy: Achieved perfect accuracy in overall seat projection with individual results aligning closely
Industry Transformation: This innovation became the standard practice nationwide
2024

Setting New Benchmarks in Electoral Analytics

Andhra Pradesh Assembly Elections: Continuing our pioneering efforts, we predicted TDP would secure between 239-249 seats (actual: ~260 seats). Beyond seat prediction, we introduced another new dimension to electoral analytics.

Vote Share Prediction: Estimated vote margins for individual candidates
Regional Analysis: Mapped voter sentiment variations across constituencies
New Standard: Predicting approximate vote counts - soon to be pan-India standard
2025

Company Incorporation & Expansion

April 2025: Praja Poll Analytics LLP officially incorporated, transitioning from S-GED banner. Conducted rapid pre-election survey for Brihanmumbai Municipal Corporation predicting ward-wise seat outcomes.

Official Launch: PPA established as specialized research agency
Municipal Elections: Expanded expertise to local government predictions
Future

Shaping the Future of Election Research

Continued Innovation: Through years of research, fieldwork, and advanced data analytics, we continue to establish new benchmarks. Our focus on granular-level constituency analysis, voter behavior mapping, and predictive modelling shapes the future of election research in India.

Advanced Modeling: Predictive analytics with ±20% variation accuracy
Industry Leadership: Trendsetter in political and opinion survey research

Research Methodology

Our Systematic Approach

Our research methodology involves collection of data, analysis, and interpretation of the data to infer conclusions. Through systematic methodology, surveys provide accurate and reliable insights into the attitudes and behavior of population.

1

Survey Methods

Method Selection: Whether to adopt online, phone, in-person, or mail depending upon the type of activity.

Our Approach: Most of the data collected was by contacting people in person for authentic and reliable responses.
2

Define Target Group & Sample Size

Target Groups Identification:
  • Male / Female demographics
  • Professionals
  • Students
  • Working people (labour, industrial & agricultural)
  • Other demographic segments
Sample Size Selection:

Assembly Constituency: Near about 5000+ people

Note: If 5000 people are not enough to find a trend for a particular party/candidate, the sample size is increased until we form a clear opinion.

3

Data Collection Methods

(a) Direct Interaction

Direct interaction with voters/target group with selected questionnaire (structured or unstructured).

(b) Observation of Target Groups

Observation of their discussions in groups; having discussions and observation in participative and non-participative manner.

(c) Probability Sampling

Sometimes select randomly the target group from the population.

(d) Non-Probability Sampling

Select participants based on convenience or specific criteria.

Our Experience & Results

Our experience showed that if you follow a systematic methodology, surveys can provide accurate and reliable insights into the attitudes and behavior of population.

Accurate Predictions
Reliable Insights
Systematic Approach

Our Specialization

Proven Accuracy and Analytical Expertise

High Confidence Predictions
  • With confidence, we claim that we may not be wrong in our predictions.
  • Our data collection methods and analytical capabilities are structured and evidence-based, enabling us to deliver highly accurate electoral forecasts.
  • The expertise of our research and analytical team ensures that our predictions consistently align with real outcomes.

In-Depth Grassroot Surveys

  • In select constituencies of Andhra Pradesh, we conducted village-wise surveys to evaluate the strengths and weaknesses of specific parties and candidates.
  • These localized studies provide granular insights into voter sentiment and help shape focused political strategies.
Note: Village-level surveys are resource-intensive and require substantial manpower and coordination.

Advanced Pre-Election Assessment

Timeline: 1½ to 2 years before elections

We provide detailed block / mandal / tehsil / village-level analyses highlighting:

  • (a) The strengths and weaknesses of each party or candidate
  • (b) Recommended actions and measures to enhance winning prospects
These early insights help political stakeholders prepare long-term, data-driven strategies.

Predictive Modelling and Forecasting

Capability: Even a year before elections

We can accurately predict:

  • The number of seats a party is likely to win
  • The expected votes for individual candidates
±20%
Variation Range
Our prediction accuracy typically falls within a ±20% variation, and we are confident enough in our methodology to stand by our results.
We pride ourselves on minimal deviation between predicted and actual outcomes.

Trend-Setting Surveys

Praja Poll Analytics LLP (PPA), earlier operating under the banner Society for Global Enlightenment and Development (S-GED), has a proven history of conducting data-driven election surveys that have set new benchmarks in the field of political analytics in India.

Pioneering Approach in Election Forecasting

2017 Innovation

In 2017, during the Uttar Pradesh Assembly Elections, our team introduced a breakthrough in political survey methodology. At a time when most survey agencies focused only on state-level seat projections, our agency conducted an in-depth constituency-wise analysis covering 153 assembly seats.

For the first time in India, we accurately predicted:

Which party and candidate would win in each constituency
The expected majority and margin of victory

This innovation transformed how election surveys are conducted nationwide. Today, constituency-wise, party-wise, and candidate-wise predictions have become a standard practice — a trend initiated by our early work.

Setting New Benchmarks in 2024

2024 Innovation

Continuing our pioneering efforts, in 2024, we conducted a comprehensive survey for the Andhra Pradesh Assembly Elections (then under S-GED). Our prediction that the Telugu Desam Party (TDP) would secure between 239 to 249 seats closely matched the actual result of around 260 seats.

Beyond just seat prediction, our team also estimated:

The vote share and margins for individual candidates
The regional variations in voter sentiment across constituencies

This approach introduced another new dimension to electoral analytics — predicting not only the winner but also the approximate number of votes a candidate might receive. We believe this will soon become a pan-India standard for election forecasting.

A Legacy of Accuracy and Innovation

Through years of research, fieldwork, and advanced data analytics, Praja Poll Analytics LLP has established itself as a trendsetter in political and opinion survey research. Our continued focus on granular-level constituency analysis, voter behavior mapping, and predictive modelling enables us to deliver insights that are both precise and actionable — shaping the future of election research in India.

Media Coverage & Analysis

Watch our expert analysis and media appearances showcasing our election predictions and insights

Election Analysis Video 1
Watch Analysis

Election Survey Analysis

Detailed analysis of election survey methodology and predictions

Expert Analysis Election Survey
Political Analysis Video 2
Watch Discussion

Political Discussion & Insights

In-depth political discussion and voter behavior analysis

Political Insights Discussion
Media Interview Video 3
Watch Interview

Media Interview & Predictions

Media interview discussing election predictions and analytical approach

Media Coverage Interview
Expert Commentary Video 4
Watch Commentary

Expert Commentary & Analysis

Expert commentary on political trends and election forecasting techniques

Expert Commentary Analysis

Our Track Record & Industry Impact

Industry Pioneer

First agency in India to introduce constituency-wise, candidate-wise predictions with vote margins - transforming how election surveys are conducted nationwide

Proven Accuracy

Achieved 100% accuracy in UP 2017 seat projections and closely aligned individual candidate results with our estimates

Innovation Leader

Introduced vote count predictions for individual candidates - a methodology we believe will become the pan-India standard

Predictive Excellence

Prediction accuracy typically within ±20% variation with minimal deviation between predicted and actual outcomes

Granular Analysis

Village-wise surveys in select constituencies providing granular insights into voter sentiment and political strategies

Trendsetter Legacy

Established methodologies that all survey agencies in India now follow - shaping the future of election research

Important Disclaimer

Survey results are based on data collection and analysis. Most of the time we may be correct, but sometimes things may not happen as per our expectations — for which Praja Poll Analytics LLP (PPA) is not responsible.

Security Policy: For security reasons, as a policy, we do not disclose the names of the survey and analytical team members.